DIGITAL COMMUNICATIONS | MARKETING | PUBLIC RELATIONS
Our Digital Transformation Communications consulting practice will help you develop and execute your business strategy to grow faster than the market with our collection of actionable service offerings.
“Digital Transformation Communications” is a term that’s constantly heard in today’s conference rooms and keynote presentations, yet its meaning is fairly ambiguous. Sure, we know it has something to do with improving digital systems, but what does that mean for us, as marketers?
The first true digital transformation occurred when companies ditched filing cabinets and manual processes for computers. But the definition of “digital transformation” has evolved over the years, right alongside technology itself. As tech continues to reach new heights, more advanced digital transformations are demanded of companies in order to keep up.
If you’re confused about what “digital transformation” truly means, it may be because there is no single definition. The term possesses different meanings depending on the industry or department it’s referring to.
For HR professionals, a digital transformation means automating processes, digitizing employee records and using technology to track productivity.
In accounting, a digital transformation marks the shift from paper-based contracts and invoices to electronic contracts, data collection and reporting.
But a digital transformation, as it relates to marketing, is in a league of its own.
A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels.
More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey.
- Refining Your Digital Channels
- Breaking the Silos
- Optimizing the Customer Journey
Strategy + Planning
+ Strategic Insights Research
+ Brand Development & Design
+ Communications Strategy
+ Media Training
+ Metrics & Analytics
+ Media Relations
+ Thought Leadership
+ Community Relations
+ Crisis/Issues Management
+ Public Affairs
+ Paid Social/ Digital Advertising
+ Sponsorships, Partnerships, Celebrity Matching
+ Community Building & Engagement
+ Social Audits Online Monitoring
+ Social Media Platform Development, Design, Strategy
+ Influencer Outreach & Engagement
+ Social Media Crisis Management